Swedish e-commerce firm Kids Brand Store lowered costs while strengthening its security.
See how Kids Brand Store partnered with AWS Premier Partner, Cloud Bridge, to build a secure, scalable AWS cloud environment for rapid growth and lower costs by as much as 25%.
Benefits
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20-25% - AWS costs cut, freeing budget for innovation and growth
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Stronger security - Through automated compliance and centralised threat monitoring
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GDPR-aligned - Data privacy measures boost trust with customers and regulators
Overview
Kids Brand Store now has a modernised AWS environment, strengthening security, governance, and cost control. By implementing Well-Architected and FinOps best practices, the retailer reduced AWS costs by 20–25% while improving GDPR compliance and operational efficiency.
Opportunity
The Growing Pains of Scaling: Security, Costs, and Compliance
As Kids Brand Store expanded overseas, its cloud infrastructure faced rising complexity and operational pressure.
Rapid growth introduced security risks and technical debt. A small IT team struggled to manage security, operations and cloud best practice. At the same time, GDPR compliance and customer data protection were increasingly a priority as the company expanded internationally.
To address these challenges, the Kids Brand Store engaged Cloud Bridge, an AWS Premier Partner. Cloud Bridge conducted a Well-Architected Review to see how the existing AWS environment could be improved.
"Teaming up with Cloud Bridge has given us a strong, reliable partner and allowed us to focus on our business.” Daniel Stålenbring - CTO, Kids Brand Store
Today, Kids Brand Store has a new cloud setup in place that provides a reliable and scalable infrastructure platform to support future growth.
Cloud Bridge implemented a range of tools to help the company streamline its cloud operations. To enhance security, Cloud Bridge introduced a suite of AWS tools to automate compliance monitoring and centralise threat detection.
Cloud Bridge also assisted in right-sizing instances and decommissioning unused resources, such as Elastic Block Storage (EBS) volumes. This not only reduced unnecessary costs but also improved the efficiency of the overall infrastructure. The result was a significant reduction in AWS expenses, freeing up budget for innovation and further growth.
Solution
Using a carefully selected set of AWS tools to reduce costs, boost security and make the cloud easier to manage
Cloud Bridge started with an AWS Well-Architected Review to assess the existing AWS environment and pinpoint key security, cost, and compliance gaps.
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By implementing AWS Config Rules and integrating AWS Security Hub, Kids Brand Store could now monitor security threats in real time, giving its IT team the ability to detect and respond to issues before they escalate.
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This also helped reduce the IT team's manual workload, freeing up time and allowing them to focus on more valuable strategic work.
“The AWS Well-Architected Review meant assessing Kids Brand Stores’ cloud usage against a set of defined best practices for security, cost, performance, and reliability.”
- Cloud Bridge has implemented Amazon Macie, a tool designed to help manage data privacy risks. With Amazon Macie, Kids Brand Store was able to enforce stricter access controls and ensure that customer data remained fully protected, in compliance with GDPR.
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To reduce costs, Cloud Bridge helped Kids Brand Store take advantage of AWS Reserved Instances and Savings Plans, locking in long-term savings. They also integrated CloudHealth, a FinOps tool that provides deep insights into cloud spending. This has allowed the company to track its AWS costs more closely, identify waste, and optimise usage.
Outcome
AWS costs were cut by 20–25%, freeing budget for innovation and growth
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By reducing AWS costs by 20-25%, Kids Brand Store was able to reinvest those savings into new growth initiatives and continue innovating without being hindered by escalating cloud expenses.
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The company also achieved a significant boost in security, thanks to the automation of compliance and the centralisation of threat detection. With real-time monitoring and automated responses, Kids Brand Store can ensure that potential risks are addressed swiftly.
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The GDPR-compliant data privacy measures put in place by Cloud Bridge have strengthened the company’s reputation among customers and regulators.
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By boosting security, improving compliance, and reducing costs, Cloud Bridge has helped Kids Brand Store to focus on what it does best: delivering exceptional products and services to customers around the world.
About Kids Brand Store
Kids Brand Store, founded in 2011, is a Swedish online retailer of luxury children’s apparel from big names like Ralph Lauren, Tommy Hilfiger, and GANT. The brand has expanded internationally and is well-known for excellent service and high-quality products.
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Founded in Sweden in 2011
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E-commerce operations across Europe
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Focuses on fashion for ages 8-16 years
About Cloud Bridge
Cloud Bridge is a globally recognised Premier AWS Partner and a two-time AWS Rising Star Partner of the Year (2023 EMEA, 2022 UK&I).
It provides end-to-end AWS lifecycle support, ensuring seamless migration, modernisation, and flexible managed services. Certified experts specialise in cloud governance, FinOps, security, and cutting-edge AI, machine learning, and data analytics solutions.
With a commitment to driving innovation and operational excellence, Cloud Bridge empowers businesses worldwide to unlock the full potential of AWS.
As Kids Brand Store’s market presence grew, so did the demands on its cloud infrastructure. With a small IT team, it faced challenges in managing costs and plugging security gaps while upholding its high service standards.
AWS Services Used
AWS Config Rules
AWS Security Hub
Amazon Macie
AWS Reserved Instances
Savings Plans
FAQs
1. How can an AWS Well-Architected Review reduce my cloud costs?
An AWS Well-Architected Review, such as the one conducted by Cloud Bridge for Kids Brand Store evaluates a cloud environment against best practices for security, reliability, performance, operational excellence, and cost optimisation. In the Kids Brand Store project, the review identified unused resources, inefficient configurations, and opportunities to use Reserved Instances and Savings Plans, helping reduce AWS costs by around 20–25%.
2. How can my retail business improve AWS security and GDPR compliance?
Retailers can strengthen cloud security and data protection by implementing tools such as AWS Config Rules, AWS Security Hub, and Amazon Macie. These services automate compliance monitoring, detect security threats in real time, and protect sensitive customer data. For Kids Brand Store, this approach helped improve governance and align its infrastructure with GDPR data protection requirements.
3. What is FinOps and how can it help control my business’s cloud spending?
FinOps (Financial Operations) is a cloud financial management practice that helps organisations monitor, optimise, and control their cloud spending. By integrating CloudHealth, Cloud Bridge helped Kids Brand Store gain visibility into AWS usage, identify wasted resources, and continuously optimise infrastructure costs while supporting business growth.
Ready to optimise your cloud environment? Contact us today to learn how we can help you enhance security, reduce costs, and drive growth.
