Sports Fusion is a UK-based technology provider delivering digital platforms for the sports sector.
Its solutions support governing bodies, leagues, clubs and participants with tools for competition management, scheduling, participation tracking and digital engagement.
The platform underpins day-to-day operations across grassroots and organised sport, supporting thousands of users including administrators, coaches and participants. As adoption has grown across multiple sports and organisations, Sports Fusion needed an AWS environment that could support scale, reliability, performance and security without increasing operational pressure on internal teams.
What challenge was Sports Fusion facing?
Sports Fusion was managing a growing platform while dealing with increasing technical risk, rising operational complexity and the need for stronger cost control.
As platform usage expanded, legacy Kubernetes environments had reached end-of-life, creating security, resilience and operational risks. At the same time, limited cost visibility made it harder to forecast, manage and optimise AWS spend.
Internal teams were also spending valuable time on day-to-day infrastructure management, reducing their ability to focus on product development, innovation and user experience.
Why did Sports Fusion choose Cloud Bridge?
Sports Fusion chose Cloud Bridge because of its deep AWS specialism, Kubernetes expertise and ability to bring modernisation, FinOps, security and managed services together in a single engagement.
Cloud Bridge acted as a proactive AWS partner, not just a reactive support provider. The team brought structured governance, clear cost optimisation strategies, 24/7 operational coverage and hands-on experience managing production-critical AWS environments.
Responsiveness, technical credibility and the ability to reduce risk while improving cost control were key factors in the decision.
What did Cloud Bridge deliver?
Cloud Bridge delivered a combined AWS modernisation, optimisation and managed services engagement across AWS-native and Kubernetes technologies, including:
- Amazon EKS for Kubernetes platform modernisation
- Amazon EC2 and Auto Scaling for compute optimisation
- AWS Savings Plans and Cost Explorer for cost control
- Amazon CloudWatch for monitoring and alerting
- AWS IAM and security best practices for governance
- Infrastructure improvements aligned to the AWS Well-Architected Framework
Cloud Bridge upgraded and standardised Kubernetes environments, introduced stronger observability and operational tooling, enhanced monitoring and alerting through Amazon CloudWatch, and provided proactive managed service support.
How did Cloud Bridge improve platform stability?
Cloud Bridge upgraded multiple Kubernetes clusters to the latest Amazon EKS versions, improving platform resilience, security, and long-term supportability.
By modernising the Kubernetes environment, Cloud Bridge helped reduce operational complexity, improve consistency across workloads, and create a stronger foundation for future growth and scalability.
This resulted in improved platform reliability and a more streamlined approach to ongoing platform management and upgrades.
How did Cloud Bridge improve AWS cost control?
Cloud Bridge identified optimisation opportunities across compute workloads and implemented AWS Savings Plans aligned to Sports Fusion’s usage patterns.
Typical outcomes included:
- 15–25% reduction in AWS compute costs through right-sizing and commitment planning
- Improved cost allocation and visibility across workloads
- More accurate forecasting of monthly cloud spend
This gave Sports Fusion clearer financial control over AWS and better visibility into where cloud spend was being used.
How did Cloud Bridge strengthen security and governance?
Cloud Bridge helped reduce risk by removing end-of-life Kubernetes environments and aligning the platform more closely with AWS best practices.
Key improvements included:
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Upgrading Kubernetes environments to the latest versions
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Strengthened IAM controls and access governance
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Improved monitoring and alerting for operational visibility
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Alignment to AWS best practices for security and governance
This improved operational confidence, strengthened visibility across the AWS estate, and helped ensure the platform remained secure, resilient, and easier to manage at scale.
What were the results?
With Cloud Bridge, Sports Fusion modernised its AWS environment, improved platform resilience and gained greater control over cloud costs.
Key outcomes included:
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20%+ reduction in AWS costs through optimisation and Savings Plans
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Kubernetes environments upgraded to the latest supported versions
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Improved platform reliability and operational consistency
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Improved cost forecasting accuracy and financial visibility
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Significant reduction in internal operational overhead through 24/7 managed service support
Robert Spalton, Managing Director, Sports Fusion
Cloud Bridge have been an excellent partner throughout our modernisation journey, providing both strong technical guidance and operational support across the platform. The collaboration between our teams has been consistently positive, and the engagement has helped us successfully evolve and standardise our AWS environments.
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Cloud Bridge helps organisations improve resilience, reduce operational risk and take greater control of AWS cost and performance. Find out more about AWS modernisation, optimisation and managed services.
