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Innovate with AWS: Gen AI & SAAS in the real world
At.mosphere, Burj Khalifa, Dubai
Thursday, 19 June, 2025 (3 pm - 8 pm)
Join us for this expert-led event to discover Generative AI with AWS. Hear from our customers about how they're leveraging Gen AI to grow.
The event will be held at the At.mosphere located on the 122nd floor of Burj Khalifa, offering magnificent views of Dubai and the Arabian Gulf. After the keynotes, you'll enjoy fine dining featuring modern French cuisine at the restaurant, which is known as the world's highest restaurant from ground level.
Our Speakers

Simon Walker
CEO & Founder, Cloud Bridge

Adam Thornton
Global CRO & Founder, Cloud Bridge

Mustapha Tawbi
Senior Partner SA - Gen AI/ML, AWS

Simon Leyland
CEO & Co-Founder, CloudInteract

Darren Spence
CRO, Smartbox.ai

Simon Walker
CEO & Founder, Cloud Bridge
A serial builder of successful IT and cloud service businesses, Simon has been building global expertise in his chosen market for more than 20 years. As a director at three IT cloud services businesses, one FTSE listed, and skilled at assessing potential acquisitions, Simon knows a good business–and an opportunity–when he sees one.

Adam Thornton
Global CRO & Founder, Cloud Bridge
A 20-year tech industry veteran, Adam ‘gets’ the challenges, and recognizes the opportunities, for cloud-bound companies. With senior roles at Microsoft and as an FTSE-listed IT reseller, Adam believes strong client and partner relationships underpin the successful sales strategies that build businesses. Adam leads our global sales and business development work.

Mustapha Tawbi
Senior Partner SA - Gen AI/ML, AWS
Dr. Mustapha Tawbi is a Senior Partner Solutions Architect - Gen AI/ML at AWS. He has over 20 years experience in IT, including 8 years in cloud related technologies and solutions.

Simon Leyland
CEO & Co-Founder, CloudInteract
Simon Leyland is the CEO and co-founder of CloudInteract, where he is responsible for shaping the company's strategic vision and overseeing its day-to-day operations. Simon is passionate about building successful businesses by nurturing talent, fostering creativity, and always asking "why". With over 20 years of experience in the IT industry, he has worked across system integrators, consulting services, and, for the past decade, directly with end clients in Telecoms and Digital Workplace Services.
Simon has led large-scale digital transformations for global enterprises such as Jaguar LandRover, AstraZeneca, Sony, and Burberry, bringing a wealth of knowledge in innovative technology services, vendor relations, and hands-on IT management. His leadership is characterised by a deep commitment to empowering customers with tailored solutions that address their most critical needs. Simon's forward-thinking approach positions CloudInteract for continued, customer-focused growth in an ever-evolving digital landscape.

Darren Spence
CRO, Smartbox.ai
Darren has nearly 30 years of experience working in the IT industry and today holds the position of CRO for the 2023 AI Company of the Year, Smartbox.ai.
Smartbox.ai uses AI to detect and redact personal and sensitive information buried within datasets and IT environments.
Prior to his role at Smartbox.ai, Darren was the Managing Director of Bytes Document Solutions, and the founder and Managing Director of the channel services group, Boost Technology Group.
Darren has been a CRN IT industry judge every year since 2016 and is a regular commentator on IT industry matters.
Why attend?
Key Insights
- Why AI, Why Now? Discover why global leaders are adopting AI with AWS — and why timing matters.
- From Hype to Action: Practical strategies to unlock real business value through AI-powered, data-driven decisions.
- Zero-Cost Migration Paths: Learn how to move AI workloads to AWS with minimal cost and maximum speed.
- Test Before You Commit: Get access to fully funded AI Proof of Concepts to explore tailored solutions.
- Accelerate with Confidence: Tap into AWS funding programmes to reduce risk and fast-track AI innovation.
- Real Customer Perspectives: Hear how organisations like Smartbox.ai are using AI to scale and differentiate.
- From Idea to Execution: See how Cloud Bridge and CloudInteract deliver AI solutions that work — today.
- Luxury with a View: Network over modern French cuisine at At.mosphere, the world’s highest restaurant, in the iconic Burj Khalifa.
Timeline
3:00 - 3:05 Opening - Simon Walker, CEO, Cloud, Bridge
3:05 - 3:25 Welcome - Adam Thornton, CRO, Cloud Bridge
3:25 - 3:55 Gen AI with AWS - Mustapha Tawbi, Senior Partner SA - Gen AI/ML, AWS
3:55 - 4:15 Coffee/tea break
4:15 - 4:35 How We Bring AWS AI to Life - Simon Walker, CEO, Cloud Bridge
4:35 - 5:05 Our AWS AI Experience - Darren Spence, CRO, Smartbox.ai
5:05 - 5:35 AWS Connect with AI - Simon Leyland, CEO & Co-Founder, CloudInteract
5:35 - 6:00 Q & A and networking
6:00 - 8:00 Dinner

Event Details
- Venue: At.mosphere, Burj Khalifa, Dubai
- Date: Thursday, 19th June, 2025
- Time: The event begins at 3 pm with keynotes and discussions until 6pm, followed by fine dining of modern French cuisine until 8pm.
- Dress Code: Smart casual
- Parking: Complimentary valet parking
